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Restricted claim

“Plastic-free”

Is “Plastic-free” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Material & composition

Why it is restricted

Frequently false at component level: adhesives, liners, coatings and labels usually contain polymers. It also implies an overall environmental benefit that a heavier alternative may not deliver.

Say this instead

"Carton and inner tray are plastic-free; the seal film is not."

In English

  • “plastikfrei”
  • “sans plastique”
  • “plasticvrij”
  • “sin plástico”
  • “senza plastica”
  • “plastivaba”
  • “muoviton”
  • “plastfri”

Legal basis

UCPD Article 6(1)(b) and Article 2(p) as amended by Directive 2024/825 (environmental characteristics are a main characteristic; a claim is generic — and so caught by Annex I point 4a — where the specification is not given in clear and prominent terms on the same medium)

← All restricted claims

Related claims

“Biodegradable” High-risk claim “Compostable” Medium-risk claim “Recyclable” Medium-risk claim “Recycled” Medium-risk claim “Organic” Medium-risk claim “Bio-based” Medium-risk claim

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