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Restricted claim

“Made from natural materials”

Is “Made from natural materials” allowed under the EU Green Claims Directive (2024/825)?

Medium-risk claim Material & composition

Why it is restricted

Natural origin implies low impact, which does not follow — conventional cotton and leather are natural and impact-intensive. Scope is usually unstated too.

Say this instead

"Outer shell: 100% linen. Lining: 65% recycled polyester." Let the composition speak.

In English

  • “looduslikest materjalidest”

Legal basis

UCPD Article 6(1)(b) and Article 2(p) as amended by Directive 2024/825 (environmental characteristics are a main characteristic; a claim is generic — and so caught by Annex I point 4a — where the specification is not given in clear and prominent terms on the same medium)

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Related claims

“Biodegradable” High-risk claim “Compostable” Medium-risk claim “Recyclable” Medium-risk claim “Recycled” Medium-risk claim “Organic” Medium-risk claim “Bio-based” Medium-risk claim

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